about us

LOCO is a company owned by runners who are committed to the sport of running and giving back to the running community.

We are experienced in developing running shoes, with over 35 years of hands-on expertise creating some of the most popular running shoes ever made.

Loco was established in New Zealand in 2005 by a group of distance runners including Pete & Chrissey Pftzinger, Chris Pilone, Simon Blincoe and Ken Moloney who have many years of involvement in the New Zealand running scene. Our involvement has been on many levels, as athletes, coaches, team managers and event directors.

Why is LOCO Different?

The LOCO brand is unique in the market. The founders are runners who are interested in making great, lightweight uncomplicated running shoes. We are committed to offering these shoes to runners and to making a difference in the world by supporting runners, running clubs, race directors and school running teams. Our commitment is more than words, it is backed by our LOCO company promise:

• LOCO models will be available in the same design for 5 years or longer
• LOCO shoes are for runners, by runners (Our Promise)
• Our commitment - running shoes based on fit, feel and functionality

Our Community Commitment

Our commitment is to give back to the running community: LOCO will support the running community in spirit and with specific programs aimed at giving back to the sport. We will support local school teams, work directly with local running clubs and give back a percentage of each sale to a designated team or non-profit cause.

What LOCO is not:

• We are not a brand for people who want the very latest fashionable technology, or technical looking features.
• We are not a large publicly held corporation focused only on profitability, stockholder share value or Wall Street stock prices. We are owned by runners like you.

LOCO Promise “For runners, By runners”